Starting with the basics of SEO, I guess, you have heard about this hot topic which has become so common nowadays. Each size of the business is going online and everyone in this wants to top the Google search result page. The only concept that can help you with this is SEO i.e. Search Engine Optimization. It’s mainly a process that helps you get the right traffic ‘freely’, ‘naturally’, and ‘organically’. With SEO, you affect your visibility in the search engine’s unpaid results (and by ‘you’ I mean your website/ web pages).
In current times, lots and lots of people Google and search for things, no matter how small it is. We have become so dependent on the internet that we directly go to Google to get answers to our queries. And as a solution provider, you can easily take advantage of this by telling Google about your site. All you need is to work on your site and optimize it correctly with good SEO. Hmmm…wondering what a good SEO is? Let check it out quickly.
Basically, there are 2 types of SEO:
1) The White-Hat SEO which is the good one. It involves generating quality content for both, the search engine as well as the audience. It always sticks to the search engine rules and involves various techniques like proper keyword research analysis, reviewing the meta tags regularly for the better link building process, and so on.
2) The Black-Hat SEO which is the bad one. It is all about breaking the search engine rules, focusing on impressing the search engine alone and not the audience. Keyword stuffing, hidden texts and links, blog content spamming are some of the techniques that are used in black-hat SEO. Using these techniques can land you into a permanent site ban or de-indexing as a penalty.
Well, you know the search engine optimization word is a little complex and changes constantly, but if you understand the basics or have a little knowledge about SEO you can make a huge difference. It’s all about finding out what people are hunting for online, the solutions they are searching for, the words they are using, and the type of content they want to consume. If you know the answers to these questions, you will be able to connect to the right audience which you are targeting for your organization.
Key Highlights:
- Small as well as big, every business thrives to get the top ranks on the Google Search Result page.
- SEO is a process that helps you get the traffic - freely, naturally, organically.
- White Hat SEO is the good SEO, it gives importance to the search engine and the audience, as well.
- Black Hat SEO is the bad SEO, it only impresses the search engine and can lead to a permanent site ban.
- 1st step to SEO is finding your audience, what they are searching for, and what type of content they want.
So, this was a basic introduction to Search Engine Optimization, about what it is and what it wants you to do for your targeted audience. Search Engine focuses on providing value to the audience and solving their queries, and with proper research and analysis, you can be the solution provider having top rank on the search result page!
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Great writing and to the point
ReplyDeleteThank you!
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